WHAT WE DO
So much more
than pretty pictures
If you have a feeling there is more to Pinterest than meets the eye, you're right.
If you have no idea where to begin with Pinterest, or if you're feeling overwhelmed by the learning curve, I can help.
Let's Start at the Beginning.
PINTEREST IS A SEARCH ENGINE
Not a social media platform.
You've likely heard this before. Pinterest is a visual search engine. It's more accurate to compare it with Google or YouTube than Facebook and Instagram.
Users retreat to Pinterest for introspective time, to specifically NOT interact with others. It's basically "un-social media." Users know there will be no unwanted political banter, annoying selfies, or photos of "perfect" lives on display cluttering up in their feed. Instead, they'll be greeted with a refreshing collection of images their prior search history has curated specifically for them to explore.
Pinterest users spend time here in discovery mode. They want to be inspired. They're looking for ideas on topics from vacation destinations to birthday party themes, recipes, fashion trends, home decor and everything inbetween.
More importantly, they're dreamers in planning mode for future events and even future versions of themselves.
Think about that!
That means people planning life events (weddings, babies, new home decorating) or "trying on" internal or external lifestyle changes like becoming a vegan, an artist, a blogger, a DIY-er, etc. are all just scrolling around looking for new ideas and products to improve themselves and their lives.
They're also using the search bar and looking up very specific topics that interest them. If you put engaging content in front of them, there's a good chance they will look at it.
This is where the search engine part comes in. Just like optimizing your website for Google to find you, it's important to optimize the content you want to get noticed for Pinterest SEO, otherwise no one will find the amazing content you're creating!
How do you do that? Keywords. (And of course, some pretty pictures!)
Users want inspiration.
THE LATEST PINTEREST MARKETING STATS
[Last updated March 27, 2020]
Women are the power users
71% of Pinterest users are WOMEN
83% of ALL U.S. women, ages 25 - 54 are on Pinterest
In U.S. households, women make up 80% of the buying decisions (ages 25-54). Marketing on Pinterest puts you in front of decision makers.
Other fun facts about Pinterest users
9 in 10 pinners look to Pinterest for positivity
Users are looking for inspiration, guidance & support on tough topics- including journal prompts, art therapy activities, and a space to detox from social media
Over 335 million active monthly users worldwide
On average, users do 8 searches/month on the platform, making SEO vital
Video pins are on the rise; with 6x as many viewed in 2019 as in 2018
85% of users are viewing via mobile
They start planning "life moments" TWICE AS EARLY as those on other platforms
They're educated (40% have at least some college education)
Pinners are 33% more likely than Facebook users to click through
55% are looking specifically for products to buy
Pinterest users have money to spend (39% make $75K+)
97% of searches are "unbranded," meaning users are in discovery mode & open to exploring what new brands have to offer
Pinterest advertising doubled in 2019
63% of millennials discovered products to BUY on Pinterest
98% of users TRY ideas they found on Pinterest
40% of "American Dads" now use Pinterest to SEARCH for outdoor, home decor, and DIY projects to do with their kids (they use the search feature more than scrolling their homefeeds)
34% of all Americans ages 18-49 use Pinterest
What businesses succeed on Pinterest?
Any business with something to DO, TRY, or BUY
Businesses willing to dedicate themselves to consistent content delivery. Pinterest has been called a "slow burn" by industry experts. Marketers typically don't experience overnight successes on Pinterest, but tend to see a signifcant increase in website traffic gradually over time. Industry experts suggest investing in Pinterest for at least six months before evaluating if the platform is working for your business.
CAN PINTEREST MARKETING BE DIY?
That's exactly what I did.
I bootstrapped it with tons of trial and error, until I started hitting brick walls and discovering Pinterest is constantly changing its game - which forces marketers to always be on their toes.
I decided to start looking for help. I found out who the REAL influencers were online who didn't mind sharing their trade secrets and seemed to actually know what they were talking about. I invested in online courses, listened to podcasts, read blog articles and books, joined Facebook groups, poured over Google Analytics, and dedicated myself to my first beta client, for over a solid year. I lived and breathed Pinterest.
As soon as I felt like a had a solid handle on my strategy and was getting results, Pinterest changed it's algorithm. Luckily the influencers I had come to trust didn't let me down. They held the hands of their faithful students and we fought our way back to solid ground together.
Need someone to hold your hand?
If you're feeling overwhelmed and need a quick consultation to get you off and running, I offer phone or online sessions for 30 or 60 minutes at a time, and accept payment via paypal.
Content Marketing Strategist & Owner, Triangle Creative Group, LLC