WHAT WE DO
So much more
than pretty pictures
If you have a feeling there is more to Pinterest than meets the eye, you're right.
If you have no idea where to begin with Pinterest, or if you're feeling overwhelmed by the learning curve, I can help.
Let's Start at the Beginning.
PINTEREST IS A SEARCH ENGINE
Not a social media platform.
You've likely heard this before. Pinterest is a visual search engine. It's more accurate to compare it with Google or YouTube than Facebook and Instagram.
Users retreat to Pinterest for introspective time, to specifically NOT interact with others. It's basically "un-social media." Users know there will be no unwanted political banter, annoying selfies, or photos of "perfect" lives on display cluttering up in their feed. Instead, they'll be greeted with a refreshing collection of images their prior search history has curated specifically for them to explore.
Pinterest users spend time here in discovery mode. They want to be inspired. They're looking for ideas on topics from vacation destinations to birthday party themes, recipes, fashion trends, home decor and everything inbetween.
More importantly, they're dreamers in planning mode for future events and even future versions of themselves.
Think about that!
That means people planning life events (weddings, babies, new home decorating) or "trying on" internal or external lifestyle changes like becoming a vegan, an artist, a blogger, a DIY-er, etc. are all just scrolling around looking for new ideas and products to improve themselves and their lives.
They're also using the search bar and looking up very specific topics that interest them. If you put engaging content in front of them, there's a good chance they will look at it.
This is where the search engine part comes in. Just like optimizing your website for Google to find you, it's important to optimize the content you want to get noticed for Pinterest SEO, otherwise no one will find the amazing content you're creating!
How do you do that? Keywords. (And of course, some pretty pictures!)
Users want inspiration.
THE LATEST PINTEREST MARKETING STATS
[Last updated March 23, 2021]
Women are the power users
77.1% of users are female (Statista, February 2021)
80% of U.S. moms are actively searching for products & ideas on Pinterest
~80% of U.S. Millennial women + 40% of Millennial men are on Pinterest
In U.S. households, women make up 80% of the buying decisions (ages 25-54). Marketing on Pinterest puts you in front of decision makers.
Other fun facts about Pinterest users
Pinterest posts have the LONGEST lifespan (on average 3 months!) compared to Facebook posts that last 5-6 hours or Instagram posts that last up to 48 hours.
Pins (posts) optimized for SEO can continue to be found well after a year beyond their post date!
Over 450 million active monthly users worldwide (with ~50% living OUTSIDE the U.S.)
They're educated (38% have a college degree or more)
89% of Pinners are looking for "purchase inspiration" for gifts to home decor (this stat is up more than 34 percentage points from this time last year!)
Pinterest users have money to spend (49% make $100K+; this stat is up 10 percentage points + $25K from a year ago!)
97% of searches are "unbranded," meaning users are in discovery mode & open to exploring what new brands have to offer
85% of users are viewing via mobile
98% of users TRY ideas they found on Pinterest
52% of U.S. Corporations & 35% of UK Businesses embrace Pinterest (that's 33% MORE than those who embrace Facebook, 71% more than Snapchat & 200% more than Twitter).
Pinterest advertising soared to ~ $1.4 Billion via promoted pins in 2020
*Scroll down for links to data sources please.
CAN PINTEREST MARKETING BE DIY?
That's exactly what I did.
I bootstrapped it with tons of trial and error, until I started hitting brick walls and discovering Pinterest is constantly changing its game - which forces marketers to always be on their toes.
I decided to start looking for help. I found out who the REAL influencers were online who didn't mind sharing their trade secrets and seemed to actually know what they were talking about. I invested in online courses, listened to podcasts, read blog articles and books, joined Facebook groups, poured over Google Analytics, and dedicated myself to my first beta client, for over a solid year. I lived and breathed Pinterest.
As soon as I felt like a had a solid handle on my strategy and was getting results, Pinterest changed it's algorithm. Luckily the influencers I had come to trust didn't let me down. They held the hands of their faithful students and we fought our way back to solid ground together.
Need someone to hold your hand?
If you're feeling overwhelmed and need a quick consultation to get you off and running, I offer phone or online sessions for 30 or 60 minutes at a time, and accept payment via paypal or payoneer.
Content Marketing Strategist & Owner, Triangle Creative Group, LLC